For newbie electric transformer vendors, sales can be hard to come by if you consider that the equipment is costly especially for commercial facilities. Couple this with the fact that commercial facility managers prefer the services of an established service provider for electrical needs. Therefore, if you have just opened a transformer sales shop, there are a couple of things you can do to increase your chances of success in attracting customers. Read on to find out ways of increasing transformer sales.
Stock Transformer Accessories
A faulty and stubborn transformer can disrupt operations in a commercial facility and lead to losses. Property managers will, therefore, weigh their options on whether to get a temporary transformer, buy a used one, or acquire a new one altogether. In most cases, the best option is to buy a used but efficient transformer that requires some touch-ups. Therefore, if your establishment supplies transformers only, then you will likely struggle to make any sales. The reason is that customers want a one-stop shop where they can buy a transformer together with the regulation, protection, controls and instrumentation devices. Buying these components from different vendors will cost your clients time and money. Therefore, apart from transformers, ensure that you also stock electric transformer accessories. You can offer discounts on sales, thereby improving the rate at which your transformers move.
Understand Market's Transformer Application
As you already know, transformers that are used in commercial buildings come in two forms, indoor distribution transformers and pad-mounted transformers. Therefore, it is vital first to understand the application option preferred by a majority of the commercial facilities in an area. For example, if the commercial buildings in the area don't have transformer vault rooms, the facility managers will not buy transformers with ratings higher than 600V. The reason is that they cannot use such a transformer for indoor distribution without the protection of a vault room. By conducting research and finding out whether most potential clients use indoor distribution or pad-mounted transformers, you will be able to stock the right type of transformer in the right quantity.
Understand Local Environmental Conditions
The construction type of a transformer typically determines the environment in which it will be used. For example, ventilated dry-type transformers have open vents for natural ventilation by atmospheric air while sealed dry-type transformers have a tank enclosure to protect the insides from a corrosive and dirty atmosphere. Therefore, if your clients' facilities are located near the coast where there are frequent gusts of dust, then the customers need the sealed, dry-type transformer. In this case, clients will not approach your business if you only stock ventilated, dry-type transformers. Therefore, it is crucial to understand the environment within which potential clients operate so that you can stock the right transformer. Reach out to a company like GBE Australia for more information.
Share19 February 2019
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